Dubai, United Arab Emirates, Dec. 20, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT![\"\u2122\"](\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\")
strengthens its commitment to EMEA and the UAE, growing it\u2019s local Dubai team and full-service, integrated, strategic, and experiential marketing services to partners and clients including PepsiCo (Aquafina, Gatorade, Lay\u2019s, Rockstar Energy), Audi, COP28, Emirates Airline, and more.<\/p>\n
The group represents a growing portfolio of complementary disciplines designed to help forward-thinking challenger brands everywhere, impact the audiences that matter, both globally and locally.<\/p>\n
[INVNT GROUP] established its presence in the UAE with the architecting of three interactive, award-winning PepsiCo pavilions at Expo 2020 Dubai (2021), which featured activations with hall-of-fame athletes Lionel Messi, Serena Williams, and Usain Bolt, welcoming over 24 Million people across 6 months. The success of the global gathering led to the INVNT-produced launch event of PepsiCo\u2019s Rockstar Energy, a market-first in the region, setting the stage for a series of milestone campaigns and projects including: COP28 in Dubai, Audi\u2019s Investor Gala at the Geneva International Motorshow in Qatar, and the Emirates Airline debut of their industry first, immersive experience employee training platform, MIRA, at the Dubai Air Show.<\/p>\n
For COP28, INVNT designed, produced, and project managed a series of activations, seamlessly integrating the traditionally separate Blue and Green Zones into a comprehensive experience at the repurposed Expo city site, accommodating for a daily crowd of 70,000 attendees.<\/p>\n
INVNT\u2019s activations at COP28 included:<\/p>\n
“Our investment across global geographies and the rapidly expanding UAE market, has endowed us with a specialized expertise, where innovative storytelling and technological mastery are not just aspirations but realities. Through projects like COP28, Expo 2020 Dubai, Emirates’ MIRA and others, our global team has immersed itself in the vibrant UAE ecosystem, where technology serves a cornerstone of society – reshaping our social fabric and global economy. We are not mere participants in this transformative era; we are leading the storytelling narratives, that elevate and define brands throughout the region and beyond, on the global stage. Through our commitments to impact driven marketing and audience engagement, we continue to deliver world class experiences, cultivating new strategic partnerships, and offering unparalleled value to our clients, partners, and stakeholders. Our mission is to weave a panoply of global communities, guided by the vision that creativity and technology are the lodestars of our collective future,”\u00a0<\/i>said\u00a0Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.<\/b><\/i><\/p>\n
The group has also grown its local partnerships and teams across various business units including INVNT INVNT.ATOM – in partnership with AWS (Amazon Web Services) and other tech partners – powered the Dubai Airshow\u00a0debut of Emirates Airlines\u2019 immersive employee experience platform \u2018MIRA\u2019<\/a>, which uses extended reality (iXR) to train new joiners and will revolutionize employee training. VR offers realistic simulations, providing hands-on experience without the physical constraints, enhancing how skills are taught and learned through greater consistency of message, increased engagement, and retention, while offering safe and scalable training environments redefining the future of employee learning.<\/p>\n \u201cIn today’s rapidly evolving global landscape, our focus across the group is squarely on engaging both global and local audiences through immersive brand storytelling. We’re not just expanding our reach in the UAE and world at large, we’re redefining frontiers of engagement by creating experiences that resonate universally while honoring local narratives and cultures; inspiring new dialogues, fostering connection, and pioneering alongside brands looking to reach new plateaus of audience engagement. We are committed to pushing the boundaries of what’s possible, challenging everything, and leveraging the power of next-generation creativity and technology to build bridges between diverse communities and creating a truly global impact,\u201d said\u00a0Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].<\/b><\/i><\/p>\n At the Geneva International Motorshow, INVNT partnered with Audi to produce the Investors Gala and Dealer Event in the National Museum of Doha (Qatar), unveiling the future of automotive innovation, and showcasing the company\u2019s 2024 advancement strategy in the UAE and beyond.<\/p>\n \u201cWe are committed to deepening our connections and partnerships with brands, organizations, and the local UAE community. Our team blends global vision with local insights and tactics, ensuring our initiatives resonate meaningfully in the region. This approach allows us to contribute positively to the region’s growth while embracing and learning from its technological ethos and rich cultural heritage,\u201d said\u00a0Farah\u00a0<\/b><\/i>Hindiyeh, Managing Director of INVNT Dubai.<\/i><\/b>\u00a0<\/i><\/p>\n ###<\/i><\/p>\n ABOUT [INVNT GROUP]<\/strong> The GROUP consists of: modern brand strategy firm,\u00a0Folk Hero<\/b> For more information visit\u00a0www.invntgroup.com<\/a><\/p>\n Attachment<\/strong><\/p>\n GlobeNewswire Distribution ID 9008009<\/p>\n","protected":false},"excerpt":{"rendered":" From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations, campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region Dubai, United Arab Emirates, Dec. 20, 2023 (GLOBE NEWSWIRE) \u2014 [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT\u2122 strengthens its commitment to EMEA and the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,182,2280,2584,17,53,343,32],"tags":[],"yoast_head":"\n the live brand storytelling agency, and INVNT.ATOM, the digital innovation and Web3 agency based in Singapore. INVNT.ATOM recently launched\u00a0BZAR<\/a>, the group\u2019s patent-pending, self-funded, content-led immersive digital platform, built exclusively for brands and fans.<\/p>\n
\n[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT is a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere, with offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Mumbai , Stockholm, Detroit, and Washington D.C. Led by President and CEO, Scott Cullather, [INVNT GROUP] was established as a growing evolution of the live global brand storytelling agency INVNT, with a vision to provide engaging, well-articulated, impactful brand stories across all platforms.<\/p>\n; creative-led culture consultancy,\u00a0Meaning<\/b>; production studio & creative agency,\u00a0HEV\u0112<\/b>; events for colleges and universities,\u00a0INVNT Higher Ed<\/b>; digital innovation division,\u00a0INVNT.ATOM<\/b>; creative multimedia experience studio,\u00a0Hypnogram<\/b>;\u00a0ITP Live<\/b>\u00a0(Any Venue Video, Thunder Audio, In Sync), portfolio of full-service production for live entertainment; and the original live global brand storytelling agency,\u00a0INVNT<\/b>.<\/p>\n\n
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<\/li>\n<\/ul>\nJhonathan Mendez de Leon\r\n[INVNT GROUP]\r\nJmendezdeleon@invnt.com<\/a><\/pre>\n
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