{"id":144839,"date":"2024-04-25T05:32:55","date_gmt":"2024-04-25T05:32:55","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=121512"},"modified":"2024-04-25T05:32:55","modified_gmt":"2024-04-25T05:32:55","slug":"bombardier-unveils-bold-new-brand-identity-worldwide-as-company-soars-toward-an-ambitious-future","status":"publish","type":"post","link":"https:\/\/lebanonnewsgazette.com\/bombardier-unveils-bold-new-brand-identity-worldwide-as-company-soars-toward-an-ambitious-future\/","title":{"rendered":"Bombardier Unveils Bold New Brand Identity Worldwide as Company Soars Toward an Ambitious Future"},"content":{"rendered":"<div>\n<ul type=\"disc\">\n<li>A new logo celebrates the company\u2019s successful shift toward pure-play business aviation. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier, while the strokes of wind over a wing reference the company\u2019s heritage<\/li>\n<li>The employee value proposition \u201cwhere heart meets mastery\u201d focuses on Bombardier\u2019s talented people, celebrating the workforce\u2019s renowned passion, its incredible craftsmanship and profound technological expertise<\/li>\n<\/ul>\n<h5>Bombardier Global 8000 with Bombardier\u2019s new logo, the Mach.<\/h5>\n<div style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYxV5iyhgamCy0JeUW_r95Gw2W0GEfK75NrOPTzho40eibdGJNcsNSfUfjgDyTrQJIumZjmc1e_FsFdrTH0Bs6aLKlmlw3WQ2iTnqfjekG3DMr3pHNHPmHBwd5g8Il1rD_bIJKdjoXjP1xtyIzbuhbxIJsdgA0qksfFsQKHf09Z-WEv_nnyrz89rqvv=s0-d-e1-ft#https:\/\/ml.globenewswire.com\/Resource\/Download\/42ae3e16-0781-44ca-a524-24448b5b145e\/bombardier-global-8000-rebrand.png\" alt=\"Bombardier Global 8000 with Bombardier\u2019s new logo, the Mach.\" width=\"600\" height=\"406\" name=\"m__GNW_RichHtml_External_IMG\" \/><\/p>\n<p class=\"wp-caption-text\">Bombardier Global 8000 with Bombardier\u2019s new logo, the Mach.<\/p>\n<\/div>\n<p>MONTR\u00c9AL, April 24, 2024 (GLOBE NEWSWIRE) &#8212; Bombardier, the worldwide leader in business aviation, today unveiled a new brand identity anchored by the evolution of the company\u2019s logo. As Bombardier successfully moves forward as a company with a sole focus on designing, building and servicing the world\u2019s best business jets, the new brand identity will reinforce and propel the company\u2019s unique approach to its customers and stakeholders\u2014putting people at the centre and instilling a one-of-a-kind sense of family.<\/p>\n<p>Bombardier has established itself as a world leader in business aviation building on the pillars of its smooth-flying business jet portfolio, freshly expanded worldwide service network and a successful, growing Bombardier Defense team. Throughout its industry-defining history, Bombardier has maintained its bold innovative spirit while remaining true to its entrepreneurial roots and family values. The new brand identity reflects the success of Bombardier\u2019s passionate and talented teams, who set the standard when it comes to delivering the highest performing jets and world-class service to their clients around the world.<\/p>\n<p>\u201cToday is a historic moment for more than 18,000 incredibly talented and passionate Bombardier team members. Our iconic company is looking forward with confidence and an innovative spirit, two notions captured elegantly in our new logo and brand evolution,\u201d said \u00c9ric Martel, President and CEO, Bombardier. \u201cOur clients worldwide are leaders who shape the world and who expect us to deliver a truly memorable experience. When asking them what sets Bombardier apart, the notion of \u2018like family\u2019 comes back time and again as a true differentiator.&#8221;<\/p>\n<p>Martel added: \u201cFinally, Bombardier would not be where it is today without the best people. They are true masters of their craft, bridging some of the world\u2019s most complex technology with a highly personal and passionate approach to aircraft interior artistry, defense modifications, 24-7 services and much more. Our new company brand honours these highest standards our people themselves have set for our industry.\u201d<\/p>\n<p><strong>A new logo, inspired by innovation and heritage<\/strong><\/p>\n<p>The new Bombardier logo celebrates the company\u2019s successful shift toward building, designing, servicing and modifying the world\u2019s best jets. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier\u2014an ode to the ambition and innovative spirit of Bombardier\u2019s talented people\u2014while the strokes of wind over an aircraft reference the company\u2019s deeply rooted heritage and the <em>Learjet <\/em>brand\u2019s storied winglet iconography.<\/p>\n<p>\u201cThis evolved brand is a catalyst for Bombardier to differentiate itself as a global leader, not just amongst aerospace and defense peers, but proudly with the world\u2019s leading inspirational brands,\u201d said \u00c8ve Laurier, Vice President, Communications, Marketing and Public Affairs, Bombardier. \u201cOur brand has been crafted to coherently tie notions of our heritage and precision-driven engineering. The brand describes our future, in which we will express a heightened sophistication of our technology, how our employees master their craft and, above all, the customer experience.\u201d<\/p>\n<p>Laurier added: \u201cBombardier\u2019s new impactful logo echoes the pride and passion we all have for our industry and will further be supported by a suite of evocative imagery featuring Bombardier\u2019s own team members at the peak of their respective craft. Their work to elevate performance and sustainability in business aviation, services and defense continues to redefine the industry.\u201d<\/p>\n<p>Fusing technology with the notions of customer experience and sophistication is further reflected in the bespoke typeface leveraged by the new logo. The typeface is both modern and refined with subtle serifs that connect to the language of the symbol and highlight Bombardier\u2019s passion for precision.<\/p>\n<p><strong>Forward-looking, forward-thinking<\/strong><\/p>\n<p>The <em>Bombardier Global 8000*<\/em> aircraft is a key example of this. This \u201cflagship of a new era\u201d is set to enter service in the second half of 2025<sup>(1)<\/sup> as the ultimate all-in-one jet, delivering the fastest speed, longest range and the smoothest ride in the industry. In parallel, Bombardier has further taken the lead on the future of aircraft design with the EcoJet research project, a groundbreaking initiative that leverages the blended-wing-body aircraft configuration to reduce emissions by up to 50%<sup>(1)<\/sup>.<\/p>\n<p>Bombardier Defense will also carry forward its mission as a flexible and reliable ally to worldwide governments and militaries. The group will continue operating under the Bombardier Defense flag, offering innovative capabilities equipped on aircraft such as the <em>Bombardier Global 6500<\/em>, which are changing what is possible in the surveillance, reconnaissance and multi-mission spaces, and more.<\/p>\n<p><strong>About Bombardier<\/strong><\/p>\n<p>At Bombardier (<a href=\"https:\/\/www.google.com\/url?q=http:\/\/BBD-B.TO&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw16OoxuIRru_ah1dDLExRXe\"  rel=\"noopener noreferrer\">BBD-B.TO<\/a>), we design, build, modify and maintain the world\u2019s best-performing aircraft for the world\u2019s most discerning people and businesses, governments and militaries. That means not simply exceeding standards, but understanding customers well enough to anticipate their unspoken needs.<\/p>\n<p>For them, we are committed to pioneering the future of aviation\u2014innovating to make flying more reliable, efficient and sustainable. And we are passionate about delivering unrivaled craftsmanship and care, giving our customers greater confidence and the elevated experience they deserve and expect. Because people who shape the world will always need the most productive and responsible ways to move through it.<\/p>\n<p>Bombardier customers operate a fleet of approximately 5,000 aircraft, supported by a vast network of Bombardier team members worldwide and 10 service facilities across six countries. Bombardier\u2019s performance-leading jets are proudly manufactured in aerostructure, assembly and completion facilities in Canada, the United States and Mexico.<\/p>\n<p><strong>For Information<\/strong><\/p>\n<p>For corporate news and information, including Bombardier\u2019s Environmental, Social and Governance report, as well as the company\u2019s plans to cover all its flight operations with a Sustainable Aviation Fuel (SAF) blend utilizing the Book and Claim system visit <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3D3V1RCOCpFKa55iDXwgRWUqpl-3JHhBduoHvCUN-mInn_QPNcaId_iTjdtsoWKy9ThfpW09HKoZrn0jUfczct6A%3D%3D&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw24JKT7LhFo55PFFtyupWp4\"  rel=\"nofollow noopener noreferrer\"><u>bombardier.com<\/u><\/a>.<\/p>\n<p>Learn more about Bombardier\u2019s new brand on this new <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DCBXS_ni_lz4BBFM_fpqZPgUeKB_mJBwPy2UjJH9ojclPxEe6KbXezdPG7Ubj27JyANF_muqY5VjIOSOkBm5QEucmCteqf0tk4_zU8fJekDxneT5alvqve5MDv1sVfDDrNJq8I5i_bF7y1jwjxYZavJbnltyJLe1ryZ3pt-bRUyyMu9uRe3ROlJWrIxPT02zQrGt-ADHJjxdhmIkh-RoTGGSR6mZTWqmI7CgibuS0s6aBWL9eBiLHScAn6Eijqh_NzKXeaeka1TdvvTWOUNbjXQ%3D%3D&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw1WMy2ng0wK5DTyfU6XcXiv\"  rel=\"nofollow noopener noreferrer\"><u>dedicated web page<\/u><\/a>. Follow us on X <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DV8iewXljQ1gsAlWU27M7TfwO-3D5Mm8UqOWcBxuC7mPm9fHzrVLdIImunCIGFedCuYNoQbYA3tJSoNqmJ3lbsuWJpg0B6H2XF3iVDuAAh_0%3D&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw1Jq4WDoKu345Cj8JJMaQIf\"  rel=\"nofollow noopener noreferrer\"><u>@Bombardier<\/u><\/a>.<\/p>\n<p><strong>Media Resources<br \/>\n<\/strong><a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DxzH9OI9mWiUH8HGj6977yzd8wTzlFyLsF7XDIdTs8H4ZpV4FoWiniEBHtu09WaGiRZMLU9Civ8poynEpM3Uct2bQmzzsTZde5iFwjx6HT85nhlhC1jnoRRg2XUPimHOmgsTvz57rW5-s4aET2nAM_Q%3D%3D&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw0W9lMrgIRQ0Ci-s_IDVRgX\"  rel=\"nofollow noopener noreferrer\"><u>Bombardier General Contact Webform<\/u><\/a><br \/>\n<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DxzH9OI9mWiUH8HGj6977y92kQeLd9tOTLvmkg8lyGzFj1AuDKZcDETiomxhorM7EQNWMaCryuaJ62qqiWW6TJJvqFIbA6NB84MOiXWInxv6bRzg4xfVamumjDfrfUTW4ToWD9Ds8n7rwwyRYRE_2zA%3D%3D&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw3dha2O1MZEE6jZDCQD4xlO\"  rel=\"nofollow noopener noreferrer\"><u>Bombardier Media Kit<\/u><\/a><\/p>\n<p>Mark Masluch<br \/>\n+1-514-855-7167<br \/>\n<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3D23iKAC2Sv3pSwKkVSHHgawudn5Nq0JalT08pRl4TuMvBTDXELeN5Q61zfpyEqKKlENCXQn8Yb-ze7E4hETIPD0CskD3Zqtg2Z5mR-0fRANvquMGMx4hS3Xi8YLZXP4Qp&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw1_YuVspBYC_xsFdlznHUjr\"  rel=\"nofollow noopener noreferrer\"><u>mark.masluch@aero.bombardier.<wbr \/>com<\/u><\/a><\/p>\n<p><em>Bombardier<\/em>, <em>Learjet<\/em>, <em>Global, Global 6500 <\/em>and <em>Global 8000<\/em> are registered or unregistered trademarks of Bombardier Inc. or its subsidiaries.<br \/>\n*The <em>Global 8000<\/em> aircraft is currently under development and remains to be finalized and certified. It is expected to enter into service in 2025. All specifications and data are approximate and may change without notice and are subject to certain operating rules, assumptions and conditions.<br \/>\n<sup>(1)<\/sup> Forward-looking statement based on current expectations. By their nature, forward-looking statements require the Corporation to make assumptions and are subject to important known and unknown risks and uncertainties, which may cause actual results in future periods to differ materially from those set forth in the forward-looking statements. Please refer to the \u201cForward-Looking Statements\u201d disclaimer contained in Bombardier Inc.\u2019s most recently published financial report for additional details.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DI6SIGxs6r1-wZl1xox9roYJyYnujsnlxfuqMoW7HfBVomcKdKoo3_OA48sMAu6qM8lGk2rlazgE1HUSU4P2NSmcY2oI93iS4armN1BOSo-KnJfNTy_OkfTczPPUBNQ_5Il6LAha0NSmKgMpkyM65R1lpStAgZsybzWDdO4wolTVOz0Ui9TAAvKXQeON_9Iz2uTPW3hLpjW4jgP8Jb4BmpiNB1Rn5tMdwgQFa-vIIKQ4gPfsjLt83oNw_vgt2ozNabxvPuOVGaAKiImlCsy8EVA%3D%3D&amp;source=gmail-html&amp;ust=1714108519398000&amp;usg=AOvVaw3iZ3I_XEHciFDfrQLWazOV\"  rel=\"nofollow noopener noreferrer\">https:\/\/www.globenewswire.com\/<wbr \/>NewsRoom\/AttachmentNg\/<wbr \/>42ae3e16-0781-44ca-a524-<wbr \/>24448b5b145e<\/a><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZbOoaWVEIOW2-9c-9_NT36A6efisdUJCxNkDhxx_gGi6bnj5mLKNW1XOnGFuecuiO-pHnpiY5CnkwBu1jtQdFR1iOENyVXDsiZnPpowIHbi5UaRY86hxKb_uNcbZ-ay6U7NtyLmctdOieUakJ0VG_31uVjoiYucTl8dln2kgebGkSKNbejb9ttwjyGLPU=s0-d-e1-ft#https:\/\/ml.globenewswire.com\/media\/YzY5YTFiZDgtM2Q3OS00YzM1LThjMDgtYTlhZDcyOTZjZWIyLTExMDUzOTQ=\/tiny\/Bombardier-Inc-.png\" \/><\/p>\n<p align=\"center\">GlobeNewswire Distribution ID 9105549<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new logo celebrates the company\u2019s successful shift toward pure-play business aviation. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier, while the strokes of wind over a wing reference the company\u2019s heritage The employee value proposition \u201cwhere heart meets mastery\u201d focuses on Bombardier\u2019s talented people, celebrating the [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2280,2584,17,53,343],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bombardier Unveils Bold New Brand Identity Worldwide as Company Soars Toward an Ambitious Future - Lebanon News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lebanonnewsgazette.com\/bombardier-unveils-bold-new-brand-identity-worldwide-as-company-soars-toward-an-ambitious-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bombardier Unveils Bold New Brand Identity Worldwide as Company Soars Toward an Ambitious Future - Lebanon News Gazette\" \/>\n<meta property=\"og:description\" content=\"A new logo celebrates the company\u2019s successful shift toward pure-play business aviation. 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