{"id":51720,"date":"2021-05-26T10:33:03","date_gmt":"2021-05-26T10:33:03","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=74102"},"modified":"2021-05-26T10:33:03","modified_gmt":"2021-05-26T10:33:03","slug":"new-report-from-adjust-shows-mobile-app-growth-up-31-in-q1-2021","status":"publish","type":"post","link":"https:\/\/lebanonnewsgazette.com\/new-report-from-adjust-shows-mobile-app-growth-up-31-in-q1-2021\/","title":{"rendered":"New Report From Adjust Shows Mobile App Growth Up 31% in Q1 2021"},"content":{"rendered":"<div>\n<div>\n<div>\n<p><i>Adjust&#8217;s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech<\/i><\/p>\n<p>SAN FRANCISCO, May 26, 2021 \/PRNewswire\/ &#8212;\u00a0<a href=\"http:\/\/www.adjust.com\/\" >Adjust<\/a>, a global app marketing analytics platform, today released its annual <b><a href=\"https:\/\/adjust.com\/resources\/ebooks\/mobile-app-trends-2021\/?utm_source=PressRelease\" >Mobile\u00a0App Trends Report<\/a><\/b>, which shows mobile app growth continuing to accelerate globally in 2021. After climbing 50% across all verticals year-over-year (YoY) in 2020, app installs are up 31% YoY in the first quarter of 2021, while sessions, which increased by 30% in 2020, are up by another 4.5%.<\/p>\n<p>The report \u2014 based on Adjust&#8217;s top 2,000 apps and its dataset of apps tracked across gaming, e-commerce, and fintech \u2014 analyzes long-term trends in installs, sessions, time spent in-app, retention and re-attribution rates across the globe. These insights enable developers and marketers to better understand their audience and the state of the app economy.<\/p>\n<p><i>&#8220;The app economy experienced immense growth in 2020, as people all over the world realized the benefits of mobile in many aspects of their daily lives,&#8221; <\/i>said <b>Paul H. M\u00fcller, Co-Founder and CEO, Adjust.<\/b><i> &#8220;For mobile marketers, the potential to reach new users is at an all-time high, but so is competition. As we move through 2021, and begin a new era with iOS 14, the importance of enhancing marketing through automation and understanding how users behave in-app throughout their entire journey is more pivotal than ever.&#8221; <\/i><\/p>\n<p>Additional key takeaways from the report include:<\/p>\n<ul type=\"disc\">\n<li><b>Fintech apps posted the best YoY growth in installs of all verticals<\/b>\u00a0\u2014 51% \u2014\u00a0in 2020.\n<ul type=\"circle\">\n<li>Installs are up again in 2021, by 12%, compared to the 2020 average. This is no doubt buoyed by huge adoption rates for trading apps such as Robinhood, Acorns and Gatsby.<\/li>\n<li>Fintech app sessions also boomed in 2020 \u2014 representing a significant move toward digital banking and payments. Sessions increased 85% YoY and are already up 35% in 2021.<\/li>\n<\/ul>\n<\/li>\n<li><b>Gaming reached new heights in 2020<\/b>, <b>particularly in hyper casual<\/b>, where installs increased 43% \u2014 compared to 26% for non-hyper casual.\n<ul type=\"circle\">\n<li>Sessions for non-hyper casual games increased by 27% in 2020 YoY, while hyper casual sessions increased 36%.<\/li>\n<li>So far in 2021, hyper casual game sessions are down 21%, but with the huge &#8220;first-lockdown&#8221; spike removed, YoY performance is roughly the same \u2014 and growing steadily, with February outperforming January by 47%.<\/li>\n<\/ul>\n<\/li>\n<li><b>E-commerce&#8217;s install growth was relatively small at 6% in 2020, but performed consistently <\/b>throughout the year.\n<ul type=\"circle\">\n<li>Sessions, however, grew 44% \u2014 showing just how highly engaged shoppers on mobile have become.<\/li>\n<li>2021 is off to a very strong start in both installs and sessions \u2014 up 11% and 14%, respectively \u2014\u00a0over their 2020 averages.<\/li>\n<li>The vertical&#8217;s highest weeks ever for sessions were at the end of February and beginning of March 2021 \u2014 up 23% YoY.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>As the mobile ecosystem becomes ever more competitive with <u><a href=\"https:\/\/www.adjust.com\/product\/ios-14\/\" >iOS 14<\/a><\/u>, apps that build data-driven and UX-focused strategies will be well-positioned to come out on top. With insights into how users behave in-app, and when they return and why, mobile marketers can create a comprehensive strategy, incorporating highly personalized campaigns and communication that build brand trust.<\/p>\n<p>For additional findings, download the full report\u00a0<a href=\"https:\/\/adjust.com\/resources\/ebooks\/mobile-app-trends-2021\/?utm_source=PressRelease\" >here<\/a>.<\/p>\n<p><b>Methodology<br \/>\n<\/b>The Mobile App Trends 2021 Report draws on a mix of Adjust&#8217;s top 2,000 apps and the total dataset of all apps tracked by Adjust. The data comes from two sources: one including a list of 45 countries and one with approximately 250 based on the ISO 3166-1 standard between January 1, 2019, and March 14, 2021.<\/p>\n<p><b>About Adjust<br \/>\n<\/b>Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust&#8217;s solutions include attribution and measurement, fraud prevention, cybersecurity, as well as automation tools. The company&#8217;s mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.<\/p>\n<p><b>Contact info<br \/>\n<\/b>Joshua Grandy<br \/>\nGlobal Communications Manager<br \/>\n<a href=\"mailto:pr@adjust.com\" >pr@adjust.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adjust\u2019s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech SAN FRANCISCO, May 26, 2021 \/PRNewswire\/ \u2014\u00a0Adjust, a global app marketing analytics platform, today released its annual Mobile\u00a0App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. After climbing 50% across all [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,343],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Report From Adjust Shows Mobile App Growth Up 31% in Q1 2021 - Lebanon News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lebanonnewsgazette.com\/new-report-from-adjust-shows-mobile-app-growth-up-31-in-q1-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Report From Adjust Shows Mobile App Growth Up 31% in Q1 2021 - Lebanon News Gazette\" \/>\n<meta property=\"og:description\" content=\"Adjust\u2019s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech SAN FRANCISCO, May 26, 2021 \/PRNewswire\/ \u2014\u00a0Adjust, a global app marketing analytics platform, today released its annual Mobile\u00a0App Trends Report, which shows mobile app growth continuing to accelerate globally in 2021. 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