{"id":53935,"date":"2021-07-07T12:11:19","date_gmt":"2021-07-07T12:11:19","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=76093"},"modified":"2021-07-07T12:11:19","modified_gmt":"2021-07-07T12:11:19","slug":"falcons-beyond-global-launches-as-fully-integrated-development-enterprise-for-ip-driven-parks-resorts-media-merchandise","status":"publish","type":"post","link":"https:\/\/lebanonnewsgazette.com\/falcons-beyond-global-launches-as-fully-integrated-development-enterprise-for-ip-driven-parks-resorts-media-merchandise\/","title":{"rendered":"\u2018Falcon\u2019s Beyond Global\u2019 Launches as Fully Integrated Development Enterprise for IP-Driven Parks, Resorts, Media, & Merchandise"},"content":{"rendered":"
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Falcon’s Beyond Global<\/h5>\n
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Scott Demerau, Executive Chairman of the Board, Falcon\u2019s Beyond and Cecil Magpuri, Chief Executive Officer, Falcon\u2019s Beyond.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

New enterprise brings proprietary \u2018Katmandu\u2019 and partner IPs to global markets through theme parks, resorts, feature films, episodic series, consumer products, and beyond.<\/em><\/p>\n

Joint venture with Meli\u00e1 Hotels International brings access to prime real estate and a global operating presence <\/em>in<\/em> major tourist destinations<\/em> in 40 countries.<\/em><\/p>\n

ORLANDO Fla., July 07, 2021 (GLOBE NEWSWIRE) — With proven theme park success in Europe, an award-winning creative team, patented technologies, and access to global real estate in prime tourist destinations, Falcon\u2019s Beyond Global\u2122<\/sup>, LLC has launched as a fully integrated enterprise to propel story-driven, experiential entertainment around the world.<\/p>\n

Until now, it has proven almost impossible for most IP franchises to rapidly deploy across media content, consumer products, and hardest of all, themed location-based entertainment, all at once.<\/p>\n

The new enterprise, supercharged by a joint venture with Meli\u00e1 Hotels International, will be the only vertically-integrated entertainment powerhouse able to simultaneously activate an intellectual property across the full transmedia spectrum \u2014 with the potential to transform the $440 billion hospitality and entertainment category.<\/p>\n

Meli\u00e1, the world\u2019s #1 leisure hotel group with 390+ properties in 40 countries, many in prime beach destinations, is jointly developing theme park + resort combos with Falcon\u2019s Beyond at flagship properties on multiple continents.<\/p>\n

Falcon\u2019s Beyond was formalized this May when leading attraction design & master-planning firm Falcon\u2019s Creative Group united with themed-entertainment company Katmandu Group.<\/p>\n

This powerful combination has instantly created the only fully integrated source for simultaneous entertainment IP activations\u2014from streaming media development to theme park site acquisition; master planning to brick-and-mortar projects; immersive ride & attraction design to merchandise creation; right through world-class park & resort operation.<\/p>\n

Expanding and Evolving the Katmandu IP<\/strong><\/p>\n

A first major focus of Falcon\u2019s Beyond will be to apply its IP Expander\u2122 <\/sup>model to the rapid evolution of its original and wholly-owned \u201cKatmandu\u201d IP\u2014already popular with the millions of Europeans who have visited Sol Katmandu Park & Resort in Mallorca, Spain, and a growing list of Katmandu-branded kids camps in Meli\u00e1\u2019s Sol Hotels.<\/p>\n

Audiences resonate with the Katmandu universe\u2019s timeless, intertwined tales\u2014where mythical characters come to life in wild adventures, inspiring wonder with imaginative, immersive realms, elusive yetis, and a multicultural cast of adventurers.<\/p>\n

Along with new characters, a streaming video series, and merchandise, the proven Katmandu IP will undergo a brick-and-mortar expansion. Through unique technological capabilities, Falcon\u2019s Beyond will establish Katmandu as the first world-class theme park to have every ride and attraction customized to a centralized story \u201clike chapters in the same legend,\u201d and digitally tied to individual guest experiences.<\/p>\n

Development is moving forward on additional Katmandu parks on the grounds of Meli\u00e1 resorts in Punta Cana, Dominican Republic, Tenerife, Spain and other key tourist destinations.<\/p>\n

Enabling the Impossible<\/strong><\/p>\n

\u201cFalcon\u2019s Beyond Global represents the ultimate combination of unlimited storytelling potential, agile and flexible real estate scalability, and imaginative expansion into a multitude of categories,\u201d said Cecil D. Magpuri, CEO of Falcon\u2019s Beyond Global and founder of the original Falcon\u2019s Creative Group. \u201cWe develop inclusive, story-driven experiences that we can bring to market with unprecedented speed, removing all the massive challenges IP franchises and developers face when attempting this feat on their own.\u201d<\/p>\n

\u201cWe are truly enabling the impossible,\u201d said Scott Demerau, Executive Chairman of Falcon\u2019s Beyond Global and co-founder of Katmandu Group. \u201cThrough our partnership with Meli\u00e1, we have created a new playbook for building cost-effective, \u2018Big-Experience, Small-Footprint\u2019 theme parks, from beach resort communities to mixed-use entertainment spaces. Falcon\u2019s Beyond Global brings a full complement of technology, design, and media expertise to the equation. Together, we are offering something that\u2019s simply never been accessible to companies before. This is a huge benefit to developers, emerging IPs, and even entertainment giants.\u201d<\/p>\n

Creating<\/strong> \u201cBig-Experience, Small-Footprint\u201d Parks <\/strong><\/p>\n

Meli\u00e1 Hotels and Katmandu Group originally came together in a 2012 joint venture to launch the themed Sol Katmandu Park & Resort in Mallorca and complement the beach holiday experience by providing \u201centertainment with rooms.\u201d Their proof-of-concept rocketed to the top of the Meli\u00e1 Sol portfolio and was named in the European Hospitality Awards as the #1 hotel in Europe for innovation in service, out of more than 100,000 hotels. Trivago Global named the park + resort as the #1 Hotel in Spain for Traveling with Kids. TripAdvisor named Katmandu Park in the top 3 parks in Spain three years in a row, and as a Travelers\u2019 Choice Best of the Best 2020.<\/p>\n

Falcon\u2019s Beyond will elevate this unique, proven model of \u201cBig-Experience, Small-Footprint\u201d theme parks for Katmandu and other IPs around the world, leveraging the joint venture with Meli\u00e1, whose global operating presence enables growth in any tourism destination across the Americas, Europe, Asia, and beyond.\u00a0The rights to additional important IPs have already been secured, and Falcon\u2019s Beyond is in discussions with others to deploy complete transmedia expressions at unheard-of speeds. The company has worked on master planning and design projects totaling over $100 billion and won numerous design awards for its world-class attractions and experiences.<\/p>\n

Revolutionary Alternative to Mega Parks<\/strong><\/p>\n

Traditional \u201cmega theme parks\u201d require at least 6-8 years of planning, billions in investment, difficult real estate acquisition, new transportation infrastructures, urban planning, and 5-7 years of construction.<\/p>\n

Falcon\u2019s Beyond delivers a revolutionary alternative.<\/p>\n

Falcon\u2019s proprietary rides and attractions are world-class, cutting-edge, story-driven, and the first of their kind. Its patented technologies are uniquely able to create mega-park experiences in \u201cBig-Experience, Small-Footprint\u201d parks \u2014 which leverage underused land on existing resorts in dense tourist hotspots. Falcon\u2019s Beyond parks can be deployed in as little as a 24-36 month window at a tiny fraction of the cost of a mega park, with Falcon\u2019s providing expert, ongoing operations.<\/p>\n

A True Disruptor<\/strong><\/p>\n

“Meli\u00e1 is committed to bringing extraordinary experiences to our guests around the world,\u201d said Andr\u00e9 Gerondeau, Chief Operating Officer of Meli\u00e1 Hotels International. \u201cKatmandu-themed parks and resorts will be a vital part of our story moving forward, and we feel this initiative puts us five years ahead of the rest of the hospitality industry in delivering \u2018entertainment with rooms.\u2019 Everyone at Meli\u00e1 is thrilled to be working with the creative minds and experienced development experts at Falcon\u2019s Beyond.\u201d<\/p>\n

\u201cFalcon\u2019s Beyond and its unprecedented, imaginative, and already-deployed IP activation model completely shifts the established entertainment industry paradigm,\u201d\u00a0\u00a0said industry leader Ken Faier, founder of Epic Story Media, a full-service, creator-driven kids entertainment company.\u00a0 \u201cWe have seen first-hand what Falcon\u2019s is creating and we are really excited to explore an epic collaboration. There is a big demand for families looking for exciting experiences around great IP.\u201d<\/p>\n

With its expertise in intellectual property expansion, licensing, and immersive experiences, Falcon\u2019s Beyond Global has unprecedented power to turn imagined worlds into reality \u2014 inspiring wonder in audiences and guests, with memories to last a lifetime.<\/p>\n

About Falcon\u2019s Beyond Global LLC<\/strong>
\nHeadquartered in Orlando, Florida, Falcon’s Beyond Global, LLC is a fully integrated, top-tier experiential entertainment development enterprise specializing in intellectual property expansion. The company brings its own proprietary and partner IPs to global markets through owned and operated theme parks, resorts, attractions, patented technologies, feature films, episodic series, consumer products, licensing, and beyond. The company has won numerous design awards and provided design services in 39 countries around the world. It is composed of four core divisions: Falcon\u2019s Treehouse (master planning & design), Falcon\u2019s Digital Media, Falcon\u2019s Licensing, and Falcon\u2019s Parks & Resorts. Storytelling is the guiding force behind all Falcon\u2019s Beyond projects\u2014which turn imagined worlds into reality. For more information, visit www.falconsbeyondglobal.com<\/u><\/a><\/p>\n

About Meli\u00e1 Hotels International<\/strong>
\nFounded in 1956 in Palma de Mallorca, Spain, Meli\u00e1 Hotels International (MHI) has more than 390 hotels open, or in the process of opening, in more than 40 countries. They operate under the brands Gran Meli\u00e1 Hotels & Resorts, Paradisus by Meli\u00e1, ME by Meli\u00e1, Meli\u00e1 Hotels & Resorts, INNSiDE by Meli\u00e1, Sol by Meli\u00e1, and TRYP by Wyndham. The company is a global leader in resort hotels, and its resort experience has allowed it to become a leader in the growing market of urban hotels inspired by leisure. The Sustainability Yearbook 2020, published by S&P Global, named Meli\u00e1 among the Most Sustainable Hotel Companies in the World (Silver Medal), and it has been included among Europe\u2019s Climate Leaders 2021 by the Financial Times & Statista. Meli\u00e1 Hotels International is also a member of the IBEX 35 and is the Spanish hotel company with the best corporate reputation, per Merco Ranking. For more information, visit www.meliahotelsinternational.com<\/a><\/u><\/p>\n

CONTACT: <\/strong><\/p>\n

Joel Moore<\/strong>
\nPraytell Strategy
\njoel@praytellagency.com<\/u><\/a><\/p>\n

Mar\u00eda Umbert<\/strong>
\nMeli\u00e1 Hotels International
\nmaria.umbert@melia.com<\/u><\/a><\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/77a4b0cf-859f-4c92-b5c4-8e95f66ea4f6<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Falcon\u2019s Beyond Global New enterprise brings proprietary \u2018Katmandu\u2019 and partner IPs to global markets through theme parks, resorts, feature films, episodic series, consumer products, and beyond. Joint venture with Meli\u00e1 Hotels International brings access to prime real estate and a global operating presence in major tourist destinations in 40 countries. ORLANDO Fla., July 07, 2021 [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,182,17,53,343,32],"tags":[],"yoast_head":"\n\u2018Falcon\u2019s Beyond Global\u2019 Launches as Fully Integrated Development Enterprise for IP-Driven Parks, Resorts, Media, & Merchandise - Lebanon News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lebanonnewsgazette.com\/falcons-beyond-global-launches-as-fully-integrated-development-enterprise-for-ip-driven-parks-resorts-media-merchandise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Falcon\u2019s Beyond Global\u2019 Launches as Fully Integrated Development Enterprise for IP-Driven Parks, Resorts, Media, & Merchandise - Lebanon News Gazette\" \/>\n<meta property=\"og:description\" content=\"Falcon\u2019s Beyond Global New enterprise brings proprietary \u2018Katmandu\u2019 and partner IPs to global markets through theme parks, resorts, feature films, episodic series, consumer products, and beyond. 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