{"id":54123,"date":"2021-07-10T15:37:04","date_gmt":"2021-07-10T15:37:04","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=76246"},"modified":"2021-07-10T15:37:04","modified_gmt":"2021-07-10T15:37:04","slug":"sponsoring-euro-2020-is-the-inevitable-choice-of-hisenses-globalization-strategy","status":"publish","type":"post","link":"https:\/\/lebanonnewsgazette.com\/sponsoring-euro-2020-is-the-inevitable-choice-of-hisenses-globalization-strategy\/","title":{"rendered":"Sponsoring EURO 2020 is the Inevitable Choice of Hisense\u2019s Globalization Strategy"},"content":{"rendered":"
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<\/b>QINGDAO, China, July 10, 2021 \/PRNewswire\/ — As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. “If the sponsorship of EURO 2016 is the preliminary global presence, EURO 2020 must be the commencement of Hisense’s various brands and products globalization,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd.
\nSports marketing has become Hisense’s strategic choice, and the key to elevating worldwide recognition, improving top-tier product recognition and driving sales. This\u00a0ultimately fulfils the “overseas market contributes to the majority of Hisense revenue” strategic goal. Through sports marketing and continuous strengthening of the globally integrated marketing capabilities, Hisense consolidates the global presence and recognition.<\/p>\n

Globalization strategy is a necessary choice<\/b><\/p>\n<\/div>\n

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Having a formidable integrated market competence and a highly recognized market reputation are severe requirements to become a top sponsor. Hisense’s sponsorship revealed brand capacity and excellent reputation gained by sports marketing.
\nHisense has built 16 R&D centres and 17 production bases, established 54 companies and offices worldwide, keeps expanding global sales and industrial layout since the initial phase of globalization strategy. Furthermore, through charity and sports marketing, it drives visibility for Hisense and achieves universal trust and esteem globally.
\nBy 2020, Hisense’s owned brand revenue accounts for 78% of international marketing revenue. “After 30 years, Hisense is a successful multinational enterprise and a reputable international brand,” said Jia Shaoqian. “To become a globalization enterprise, comprehensive internationalization of product development, manufacturing, branding and marketing are key tactics.” As Hisense Chairman Zhou Houjian persists, strengthening the international marketing system, establishing a self-owned brand is Hisense’s unswerving development path.<\/p>\n

Worldwide integrated marketing capability to accelerate globalization
\n<\/b>“Having a comprehensive global marketing system and meticulous operational plans is the path to successfully driving enterprise globalization. The globalization of Hisense has been expedited through the accumulation of experience and efforts in five aspects,” said Zhu Dan, President of Hisense International Co., Ltd.<\/p>\n