{"id":87743,"date":"2023-02-01T15:01:14","date_gmt":"2023-02-01T15:01:14","guid":{"rendered":"http:\/\/lebanonnewsgazette.com\/?guid=d886c41630043256eb121577624f97ea"},"modified":"2023-02-01T15:01:14","modified_gmt":"2023-02-01T15:01:14","slug":"folk-hero-expands-globally-with-push-into-europe-and-the-middle-east","status":"publish","type":"post","link":"https:\/\/lebanonnewsgazette.com\/folk-hero-expands-globally-with-push-into-europe-and-the-middle-east\/","title":{"rendered":"FOLK HERO\u2122 expands globally with push into Europe and the Middle East"},"content":{"rendered":"<p>New York, NY, Feb. 01, 2023 (GLOBE NEWSWIRE) &#8212; FOLK HERO<img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/>, [INVNT GROUP]\u2019s brand strategy firm, is expanding its global operations into Europe and the Middle East, growing its storytelling reach across the region.<\/p>\n<p>FOLK HERO is a modern brand studio, brand consulting agency, and leading expert in global brand storytelling. The firm has led award-winning brand strategy campaigns for Loro Piana, Intimissimi, Sales Force, Tezenis, Walmart Media Group, Nurosene and more.<\/p>\n<p>Ben Mainwaring has been appointed Chief Strategy Officer of FOLK HERO.<\/p>\n<p>\u201cAs we continue to build on the strength of our global strategic offering, Ben brings great expertise in technology, purpose and innovation, that will help Folk Hero continue to successfully take brands into the future,\u201d said Rob Klingensmith, CEO of FOLK HERO.<\/p>\n<p>Mainwaring brings over 20 years of brand marketing strategy, new product development, and commercial strategy experience, specializing in automotive, emerging technology and systems innovation.<\/p>\n<p>Mainwaring\u00a0will be based in INVNT GROUP\u2019s EMEA headquarters in London, supporting client work across the region.<\/p>\n<p><i>\u201cWe\u2019re thrilled to have this powerhouse resource on the ground in the EMEA region enhancing our capabilities for clients. Helping\u00a0<\/i><i>brands and organisations ensure that they are telling the best version of their brand story,\u00a0<\/i><i>and reaching the most relevant audiences is crucial,\u201d said Claudia Stephenson, Managing Director of INVNT GROUP EMEA.\u00a0<\/i><\/p>\n<p>Ben Mainwaring joins FOLK HERO after 8 years as Founder at Matter, delivering strategy and innovation to private sector and governments clients across the US, Middle East, and Africa.<\/p>\n<p><i>\u201cI have known INVNT GROUP&#8217;s leadership for over a decade and have been so impressed by how the business has grown, adapted, and innovated over the years. I am joining FOLK HERO at a pivotal time in the evolution of the GROUP &#8211; advancing the agency\u2019s brand strategy and storytelling power. I can\u2019t wait to make my own contribution to the agency\u2019s challenger mantra and broaden our offering to new markets and world-class clients,&#8221; said Ben Mainwaring, Chief Strategy Officer of FOLK HERO.<\/i><\/p>\n<p><b>ABOUT FOLK HERO<\/b><\/p>\n<p>Folk Hero, established by award-winning brand strategist Rob Klingensmith and part of [INVNT GROUP] The Global BrandStory Project<img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> specializes in bringing story strategies to the executive level, creating master brand narratives that act as brands\u2019 operating and organizing principles. The firm helps its clients develop unusually compelling brand narratives, architecture, identity and tone-of-voice, all underpinned by a robust research methodology and deep understanding of contemporary consumer behaviors. For more information visit:\u00a0<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DAexI8WSlN7IBd2-A43l9VtAANVYrfdmcyh1zM-3KekSW4ghemBGaTwMy7OI_SNtbsNV0D0kno_-G7uvGYgaJkQ%3D%3D&amp;source=gmail-html&amp;ust=1675349995214000&amp;usg=AOvVaw0LLpOGRwkNlPnZ4ZLiWQcQ\"  rel=\"nofollow noopener noreferrer\">www.folkhero.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>ABOUT [INVNT GROUP]<\/b><\/p>\n<p>[INVNT GROUP]<img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/> THE GLOBAL BRANDSTORY PROJECT was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio &amp; creative agency, HEV\u0112; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit:\u00a0<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DXRdChFfjQRv1Y-iC_-aeL2Waa2wne5YM0dzuW0dT23HNs3_4vxf1RIWyCn32FSVvHo-pPhIfVs8L18_5Dam4FSu15utGreiEO0NhyEhKbF1yrKI3ed8l1HkdQ8PGSWh0OFgMjpN0B9gVK3Qtjj9sZ2rP5to7VYg8F3qmiomruB_q4CkM8N_PoLg0FV_zUoFn2V9NFqQ_AfYqPXIa3UFmdfUN56zzYk8mbTwG_rAB-M7lYIHY4-MZWJnqA_G_LLfS&amp;source=gmail-html&amp;ust=1675349995214000&amp;usg=AOvVaw1K0Kdm82GXL4VUWFG78v1Z\"  rel=\"nofollow noopener noreferrer\">www.invntgroup.com<\/a><img decoding=\"async\" src=\"https:\/\/ci5.googleusercontent.com\/proxy\/LxMQvxLf-ycE7SKKoIGKTorW2hzXIJk-HmuDEqVj2sq9i2QuZbwuiRTyYIRGZLfK97j9hBjDs96j17_-hsrj6A3qzmY2sw9eNidbVRlwJiezV-xWS9wpwfJslBM8jN453AsSlH7TUgbU7wLsCzr8JleT4C7uEDZkkT5Z1HC03o-lSrQsYw=s0-d-e1-ft#https:\/\/ml.globenewswire.com\/media\/OTlhNDA0NGUtYWU1NC00ZmM4LTkwNzEtYTlkNzUzMTMyZGEzLTEyNjUyMjA=\/tiny\/FOLK-HERO.png\" \/><\/p>\n<pre>Jhonathan Mendez de Leon\r\nINVNT GROUP\r\n<a href=\"mailto:jmendezdeleon@invnt.com\"  rel=\"noopener noreferrer\">jmendezdeleon@invnt.com<\/a>\r\n<\/pre>\n<p style=\"text-align: center;\">GlobeNewswire Distribution ID 8740864<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York, NY, Feb. 01, 2023 (GLOBE NEWSWIRE) \u2014 FOLK HERO\u2122, [INVNT GROUP]\u2019s brand strategy firm, is expanding its global operations into Europe and the Middle East, growing its storytelling reach across the region. FOLK HERO is a modern brand studio, brand consulting agency, and leading expert in global brand storytelling. The firm has led [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,182,2584,17,53,343,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FOLK HERO\u2122 expands globally with push into Europe and the Middle East - Lebanon News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lebanonnewsgazette.com\/folk-hero-expands-globally-with-push-into-europe-and-the-middle-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOLK HERO\u2122 expands globally with push into Europe and the Middle East - Lebanon News Gazette\" \/>\n<meta property=\"og:description\" content=\"New York, NY, Feb. 01, 2023 (GLOBE NEWSWIRE) \u2014 FOLK HERO\u2122, [INVNT GROUP]\u2019s brand strategy firm, is expanding its global operations into Europe and the Middle East, growing its storytelling reach across the region. 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