New York, NY, May 11, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT![\"\u2122\"](\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2122.png\")
and leading agency portfolio of complementary brand storytelling disciplines, continues its explosive growth trajectory and worldwide expansion, reporting a top line revenue of\u00a0$142 Million<\/b>\u00a0in 2022, up over\u00a0132%<\/b>\u00a0year-over-year (YOY).<\/p>\n
Led by Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM, the group represents a growing portfolio of innovative complementary disciplines designed to help forward-thinking brands everywhere, impact the audiences that matter, anywhere.<\/p>\n
Operating across 9 offices in 6 countries and counting on over 270 employees globally, the full-service group leads clients including\u00a0Lamborghini, AWS, PepsiCo, Samsung, General Motors, Spotify, Merck, Meta, Dick\u2019s Sporting Goods, Pfizer, SHRM and Netflix.\u00a0<\/i>Attributing its explosive growth to a unique formula of engagement-driven brand campaigns, production of disruptive events and experiences, launch of new vertical business units, strategic partnerships and acquisitions, and pro bono humanitarian initiatives.<\/p>\n
Since 2008 [INVNT GROUP] has thoughtfully expanded its global service offerings through the launch of new divisions and initiatives:\u00a0INVNT.ATOM The GROUP also bet big on live, with the newly formed\u00a0ITP LIVE Prior to adding these offerings the group consisted of founding agencies including: modern brand strategy firm\u00a0Folk Hero \u201cOur growing global mission and our Group are powered by the future of BrandStory, engagement, and community. Working with many of the most dynamic brands and organizations across a multiverse of industries – each influencing their markets, audiences, the environment, and our collective society. We pride ourselves on being a big, small agency defined by a tapestry of creativity, innovation, diverse perspectives, and disciplines. Above all, we believe in doing great work, and work that does great things,\u201d\u00a0Scott Cullather<\/b>, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.<\/p>\n Named best-in-class for Marketing on Inc.\u2019s Best in Business list, [INVNT GROUP] has delivered award-winning campaigns for a diverse roster of global brand partners and pro bono humanitarian causes, leading across creative, strategy, design, production, content, and marketing communications, including:<\/p>\n Some of [INVNT GROUP]\u2019s mission-focused Pro Bono work:<\/p>\n \u201c[INVNT GROUP]\u2019s growth is a testament to not only our spectacular global team, but also the impact of our clients, partners, and causes. Since founding the GROUP\u2019s original live brand storytelling business INVNT, we\u2019ve helped industry leaders and organizations around the world activate at emerging frontiers of engagement – launching in new markets and connecting them to their most relevant audiences. Our geographic expansion around the world grants us unique operational opportunities to reach and build communities at scale, in more direct and creative ways,\u201d\u00a0Kristina McCoobery<\/b>, CEO of INVNT and COO of [INVNT GROUP].<\/p>\n [INVNT GROUP] announced strategic business partnerships with\u00a0MSM<\/a>, the global talent and motorsport agency, and\u00a0Trident3<\/a>, the Web3 platform onboarding brands into the world of Web3, the metaverse, and NFTs. The partnerships aim to offer best-in-class marketing and commercial solutions across respective industries. HEV\u0112, also announced a client partnership with SHRM (Society of Human Resource Management), the largest HR organization in the world, with HEV\u0112 as\u00a0agency of record<\/a>, leading SHRM\u2019s brand messaging, creative design, and digital marketing strategies globally as the Human Resources organization celebrates its 75th<\/sup>\u00a0Anniversary.<\/p>\n \u201cOur business model is rooted in investment-worthy experiential moments that create brand growth, build community, engagement, and drive revenue. We\u2019re thrilled with [INVNT GROUP]\u2019s trajectory as we continue broadening our business and partnership plans, cultivating the future of the experiential industry globally. Through ongoing strategic organic growth and acquisitions, we continue to provide more juice from the squeeze for our clients, key stakeholders, team members, and shareholders,\u201d\u00a0Wolf Karbe<\/b>, CFO of [INVNT GROUP].<\/p>\n ABOUT [INVNT GROUP]<\/strong><\/p>\n [INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEV\u0112; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT.\u00a0For more information visit\u00a0www.invntgroup.com<\/a><\/p>\n Attachment<\/strong><\/p>\n GlobeNewswire Distribution ID 8837463<\/p>\n","protected":false},"excerpt":{"rendered":" New York, NY, May 11, 2023 (GLOBE NEWSWIRE) \u2014 [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT\u2122 and leading agency portfolio of complementary brand storytelling disciplines, continues its explosive growth trajectory and worldwide expansion, reporting a top line revenue of\u00a0$142 Million\u00a0in 2022, up over\u00a0132%\u00a0year-over-year (YOY). Led by Scott Cullather, President & CEO of [INVNT GROUP] and CEO [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,182,2584,17,53,343,32],"tags":[],"yoast_head":"\n<\/a>\u00a0the digital innovation and Web3 agency based in Singapore;\u00a0Hypnogram<\/a>\u00a0the boutique OOH-focused creative multimedia studio;\u00a0INVNT Higher Ed<\/a>,<\/u>\u00a0events designed for colleges and universities; and\u00a0BZAR<\/a><\/a>\u00a0the group\u2019s proprietary, self-funded, decentralized content led metaverse; established as a marketplace for physical and digital transactions, NFTs, entertainment, social and gaming experiences.<\/p>\n<\/a>, strategically acquiring full-service production companies including: InSync Production Services Inc., Thunder Audio, Morpheus Lights, and Any Venue Video. For over 25 years, these production companies have supported the design and execution of experiential and live entertainment programs for many of the largest corporations, trade associations, sports franchises, governmental agencies (including the White House), and musical artists: Bruce Springsteen, Snoop Dog, Lady Gaga, Lionel Richie, Billy Joel, Diana Ross, Metallica, Post Malone, Tyler Perry and more.<\/p>\n<\/a>;<\/u>\u00a0creative-led culture consultancy,\u00a0Meaning<\/a>; production studio & digital creative agency,\u00a0HEV\u0112<\/a>; and the original live brand storytelling agency,\u00a0INVNT<\/a>.<\/p>\n\n
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![](\"https:\/\/ci4.googleusercontent.com\/proxy\/ADhID3s6PmxSn2T9ZPYCGmgilblGxQH51ShucySQmg4NOu-Vu9GYylfL2O4I5J-NhzqY-HKoiGCwMv-Qe9ZzgVotWegq8W3Lam4qXQ269j9J8roEH2et_0uRnatGELKb=s0-d-e1-ft#https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODgzNzQ2MyM1NTkwMjgyIzIyNTMyMzE=\")
Jhonathan Mendez de Leon\r\n[INVNT GROUP]\r\nJmendezdeleon@invnt.com<\/a><\/pre>\n